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7 minute read

A Step By Step Guide for Non-Tech Founders to Building Digital Products for Startups


Many non-tech founders have given us amazing tech products. Brian Chesky, the co-founder of Airbnb, Sean Rad, the founder and Chairman of Tinder, Evan Sharp and the founder of Pinterest have one thing in common- they all have non-tech backgrounds, and they all built digital products. There is no reason for non-tech founders to hold themselves when an idea strikes them.


Here we are Providing a Guide to Help you Build Digital Products if you are a Non-Tech Founder:


Building a startup requires an amalgamation of technical, leadership, and marketing skills. If you have a brilliant idea but holding yourself back because you are not a tech person, then there is good news for you! You can still ace the startup game even if you never wrote a single line of code.


Get to the Basics

Forget the coding skills; you are not competing with a professional developer. You should grasp the basics, like know about the technology on which your business operates. What crucial components go into building a platform? This information will help you communicate with the technical team in a better way.



Read More : Why Every Business Needs a Mobile App?


Find a CTO

Not even half of the most successful startups are by tech people. Chief Technology Officer or CTO can help you in more than one way. It is not possible to run a company and develop a product without any help. Get the help you need, a CTO has both technical and business knowledge. Product development is not all about coding; it takes into account finance, management, sales, leadership, etc. A CTO will help you along the process. He will help you translate your requirements to the development team.


Explore Opportunities



It is essential to explore opportunities and target the right market to make up for the lack of technical skills. Also, be ready to hustle. You can read articles about other non-tech entrepreneurs to know about the do's and don't when you don’t have much technical knowledge. Pen down all the ideas that come to your mind.  Keep a business idea journal, it will help you immensely in keeping the project alive. You can also create a dedicated online community by writing a blog.

Network Diligently

Non-tech founders are not busy coding the product; they can leverage this time to connect to the right people and build a network. Don’t waste any networking opportunity that comes your way. The strength of your network is an indicator of your own strengths. Ask for honest feedback and work on them.

Look At Your Own Strengths