Digital Transformation – The Path to Staying Ahead of Your Competitors

Digital Transformation – The Path to Staying Ahead of Your Competitors

Sakshi Shukla
April 21, 2023
Digital Transformation

Businesses rely on innovation to maintain viability in the current market ecosystem, irrespective of the company. Here is a quick guide on digital transformation to help you understand the basic concepts behind it, along with its components, strategies, ROI, and much more.

What is Digital Transformation?

Digital transformation refers to the adoption of digital technology in every aspect of the business to fundamentally alter operations and deliver higher customer satisfaction. Additionally, it includes a cultural change that enables organizations to challenge the status quo while facilitating experimentation and allowing the company to expand and improve.

Some examples of digital transformation include including AI or DevOps practices in the organization’s operations for improved customer satisfaction. Or using Blockchain in the supply chain to make it more accessible to required parties.

What’s the difference between digitization, digitalization, and digital transformation?

The digital world is vast, especially in the corporate world. So, it is a must to understand all the relevant terminologies to ensure appropriate usage.

The three major concepts under Digital transformation strategy are Digitization, Digitalization, & Digital Transformation.


Converting analog information into digital data. For example, create an Excel of all the sales that you have kept in the record books.


Digitalization refers to the adding digital technologies to transform business processes and projects. For example, the addition of a course to teach employees about new software can help with faster delivery.

Digital Transformation

Digital transformation is a cultural shift into a more collaborative and experimental approach. It allows businesses to find new solutions that not only help drive innovation but also assist with company growth.

What are the key trends in digital transformation in 2023?

Digital Transformation is becoming a crucial part of both public and private sectors as businesses rush to find ways to do everything online. Globalization also encourages businesses and companies to adopt digital technology faster for better results.

The trends of digital transformation depend on the latest technologies. So, here are a few key digital transformation technologies that businesses can utilize for the best results.

Artificial Intelligence & Machine Learning

Artificial Intelligence and Machine learning are among the most talked about technologies today. The two technologies can help companies make better decisions by offering insights using customer behavior.

Additionally, it can offer personalized experiences for customers. Using technology can help remove tedious tasks, allowing employees to focus on more important effects.

Companies need to incorporate AI and ML to future-proof their business.

Low Code Platforms Supremacy

Businesses need to invest in platforms that require little to no coding skills, allowing non-technical users to design, create, and deploy software as per need. The drag-and-drop tools, graphical user interface, and overall ease of use in these tools allow for easy custom solutions.

Additionally, it helps reduce the overall time and cost while improving the scalability of the business.

Automation – Removing Tedious Work from the Task List

Business automation solutions can help with internal procedures execution and accelerate processes. They help with increased productivity, improve customer experience, and digitize operations. However, there is a need to address the learning curve.

Businesses do need to determine the best tools for digital technology transformation, allowing for faster results with little to no knowledge of coding.

Cloud Computing for Improved Collaboration

Data migration from on-premises to the cloud is among the most raved-about digital transformation trends of 2023. Cloud technology is helping businesses reduce costs while improving accessibility and allowing for easy outsourcing of maintenance work

As cloud technology improves and internet speed rises, more businesses will use cloud technology to store sensitive data and enhance their security model.

Intelligent Search for Improved Results

Companies are now using AI technologies to understand the context of the search to provide more accurate and personalized search results. Additionally, it assists with breaking down data silos in businesses, allowing for appropriate data collection from the right sources.

Lastly, the use of intelligent search can also help with smarter result

Virtual Business for Distanced Collaboration

The pandemic forced companies to accelerate their digital technology transformation to stay relevant. Businesses moved towards working from home, encouraging investment in software that allows for virtual collaboration.

It works well for businesses as it also allows companies to now connect with clients from different areas without extensive traveling. Metaverse is changing how we interact, and businesses are looking for ways to leverage technology to collaborate virtually.

Why is digital transformation necessary?

There was a time when businesses primarily focused on digital transformation for improved customer satisfaction. It included bringing your products online and starting a logistics system to deliver products to the user’s doorstep; however, that changed significantly when the pandemic began. All of a sudden, businesses needed to operate while maintaining social distancing. Now, companies are looking for ways to improve operational efficiency and consistently innovate every aspect of the business.

The need for change exists across all industries, and while business leaders recognize the challenges, they are also acutely aware of the opportunities that innovation has to offer.

Since the pandemic, cloud computing and data have become two pillars of the future of several industries. Digital transformation for business is helping organizations multi-fold their profits and improve the overall efficiency of their business.

The use of technology transformation is helping businesses with getting more revenue and improve growth.

Digital transformation strategy – Technology Transformation from the Ground Up

To drive huge change in a company, you must have a plan for each of the relevant components. Here is a list of all five areas that the company must address simultaneously for the best results.

Business Strategy Transformation – For Improved Profits

Technology is at the core of business strategy as it can help businesses reduce the overall cost of operations while increasing the efficiency of employees and changing the overall trajectory of the business. A digital transformation company can help businesses find solutions that help them reach their future goals faster.

Realignment of Business Operations

Altering your business operations for the better while offering the type of flexibility your employees and customers want can help businesses improve their output. To do so, businesses must encourage and embrace change and innovation. Of course, it means that your employees should be given provisions to help with the adoption of new technology for realigned business operations.

Improve Agility and Encourage Experimentation

Your business will benefit from an increase in agility as it will help employees and your company to scale back or forth as per the demand of the market. Additionally, a company that is willing to experiment, fail, learn from the failure, and try again, will see the success and benefits of innovation.

At the Core of Technology, Ensure Flexibility

As times change and businesses and technology improve, you will also need to grow. Therefore, businesses that are in it for the long haul must keep a flexible technology core that is easy to change as per need and situation. This type of provision will allow for fast and sustainable changes in the organization while keeping the customers as their top priority.

People Change Management

All these changes in the organization create unrest among the employees who are used to a certain culture or method of working. Hence, businesses must ensure that their management is willing and able to communicate well with the employees while being empathetic and earning their trust through these changes.

Getting the right partner in your journey of transformation to digital business is essential for widespread acceptance of the changes and optimum results.

How to enable digital transformation?

Digital business transformation requires appropriate planning and excellent execution. So here are a few steps that you can take for optimum results.

Digital Transformation is akin to Business Transition.

Your transformation to digital business is a step towards your complete business change, with customers being the priority. Firstly, businesses must identify where their customers are struggling and find tech-based solutions to fix these problems.

Create a Strategy for Organizational Change

Having a clear vision of what you need and a viable approach to solve the issue are critical for the positive transformation of the organization. For this, companies must create a transformation strategy that compliments the current working environment.

Address the Barriers to Change

Companies’ siloed departments must work in unison to find insights into customer struggles and create solutions that will help with the improvement of these sections.

Help Your Partner Ecosystem

Businesses can only improve their operations when their partners also experience growth, as companies must work with their partners to find new ways to improve their operational effectiveness.

Adopt Agile Methodology

Agility is an essential factor when it comes to digital transformation or any changes. Therefore, business culture must always strive for experimentation and innovation.

Provide Appropriate Funding

Transformation requires funds. So, businesses must determine the sectors that are facing challenges, where rectification will lead to the best payoff, and fund innovation in the sector for improved efficiency.

How can I measure ROI on digital transformation?

For any change in the organization, business leaders must calculate its impact on the company. It can be both qualitative and quantitative affect. However, for the sake of clarity, it is essential to assign numbers.

To determine and calculate the ROI of an investment, start with setting the business objective. Here you can narrow down to the most important objectives of the change.

Secondly, take the time to define the investment goals. It includes determining the use of investment, be it for staffing, technology, or infrastructure.

Thirdly, take the time to determine the value metrics for the change. It will vary depending on the changes you are making to the organization. And will work as the rolling metric to determine the ongoing success of the project.

Lastly, set up a time frame for the change. A goal without a deadline is a dream, and businesses do not benefit from them. So, set a timeframe, and create a baseline metric of now so that you can assess the changes as time progresses.

Some methods of measuring return on investment include cost reduction in operations, improved productivity, business growth, data security, and organizational culture.

Final Thoughts: Get Your Business to Expand with Digital Transformation

Change is the only constant, and hence businesses must keep innovating themselves if they want to experience growth. And having the right partner for the job can definitely make the journey of change smoother and more worthwhile.

At Cerebrum Infotech, we offer exceptional services to help businesses find solutions that matter. To know how we can help your company adopt changes faster for improved operational efficiency and reduced cost, get in touch with us today.


The four types of digital transformation include:

  • Process transformation: Make internal processes more efficient and straightforward.

  • Business Model Transformation: Changing aspects of business through digitizing of products.

  • Domain Transformation: Alterations made to enter a new market.

  • Cultural Transformation: Complete cultural change in the organizations requires changes in employees.

IT digital transformation needs can vary depending on the organization’s current position. And therefore, businesses must choose the correct type of transformation to ensure positive results.

Some digital transition examples include the inclusion of a cloud environment, the inclusion of AI/ML technology, automation, intelligent search, and much more. Depending on the type of digital transformation, the impact will vary.

For instance, in process transformation, companies can introduce new software to make work more efficient. On the other hand, domain transformation can include selling software that the company has generated to help automate its process. Therefore, entering a new domain.

Digital transformation refers to the act of including technologies in business operations to make positive changes in how the company performs. Companies need to consistently invest in digital transformation because it is the only way to ensure that they have business agility while making optimum use of their employees and keeping their customers and shareholders happy.

The three main components of digital transformation are employees, business partners, and customers.

Sakshi Shukla

Sakshi’s intrigue with the latest technology and advancements, combined with the ability to string words together for maximum information in the least number of words helps her create impactful, meaningful, and useful content for all types of readers.

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