Mobile apps have made our lives easy, in all industries. On-demand apps have created an impertinent space in all spheres, be it home services, food delivery, ecommerce or cab booking. We have seen the success of Uber, a taxi on-demand service. And now the market of on-demand service apps is on the rise. With the increase in internet users, the demand for easy home services solutions is expanding. Many companies entered the realm of on-demand home service applications. However, it is not easy to build an on-demand app and get orders, and a few strategies can help make a successful on-demand home service application. The three main steps to implementing an on-demand business plan includes market research, design, and app feature planning and marketing.
According to a recent report published in Market Watch, “Global Online On-demand Home Services market size is estimated to grow at CAGR of 54% with USD 258.47 bn during the forecast period 2021-2025.”
You should keep the following things in mind before building an on-demand home service application:
Identify Your Audience
You should know your audience before building the application and what they want. It is not possible to make an app when you don’t know who you are creating the app. User analysis is an ideal way to go about that. Ask yourself these questions:
- Which question the app can solve on request?
- Will the app actually meet a requirement?
- Would people want plumbers at their doorstep? Do they want an electrician?
Qualitative, as well as quantitative analysis, will provide answers to all these questions.
When your product starts, you need to do proper research that will help you analyze all these things.
It is always the best idea to see what and whom you are competing with. Choosing the application with the least competition is beneficial for you. You need to see where it is expected to be less competitive. While competition is great but not all businesses can survive the tough competition, especially startups. Search for products or services on demand provided by your competitors. It is a must to check your competitors; otherwise, you are not likely to survive. After analyzing your competitors, see the loopholes in their products or services and then provide your customers with something that they are not getting from elsewhere. Your on-demand software should be such that it provides users something useful.
You Should have the Answers to the Following Questions:
- Who are your top competitors?
- What is their strategy?
- What are the strengths and weaknesses of your competitors?
- What are your competitors’ customers saying in the reviews and on social media?
- What is their unique selling point?
Make sure that you don’t make the same errors as your opponents. Be very clear about your strategies and what solutions you are going to provide to make a difference.
Research is imperative for any on-demand home service application. While researching the market, get to know what are the existing market offering and detect the gap between what users need and the solutions provided. Provide a comprehensive solution to make your app a hit.
Also, examine how many people are ready to purchase through your on request submission. Make questionnaires for real customers. You can make physical as well as digital questionnaires. Survey forms help you to find out what exactly the audience is interested in.
It provides you a good cue to continue. You can take the help of social media as well in this regard to determine whether your product the idea is going to be a hit or not.
Find Functionalities You Need
The On-Demand Home Service Applications Need:
- Suppliers of services
- Management team/operations.
Every on-demand home service app has tie-ups with service providers; they can be companies or individuals. And then you need a team that takes care of backend operations. Then comes clients who are in need of the particular services that your app provides.
You need to provide different features ad functionalities to all the parties participating in an on-demand operation.
Spread the Word
Marketing is indeed, crucial to spread the word. After the app idea is formatted and perceived, take forward your marketing strategy. Ideally, marketing starts before even the app is made. You can create a website for a single-page app, in brief, and let your public know about launching the app. Here, you can mention the features that will be there in the app and how they benefit the customers. It gives an idea to users what to expect from the app, and this technique of marketing is successfully used by many companies.
Intuitive App Design
If you want your app to be successful, then along with great services, you need to provide a user-friendly interface. Your app should be designed in such a way that users find it engaging, and they have to put minimum effort to search for a product or service on your app. Use a logo that catches attention and keep the text readable. Without any hassle, customers should be able to book an appointment with the service provider they want. Intuitive application design helps to retain customers.
Offers & Points
Offers and discounts are a great way to attract customers. You can also have a point-based system in which users get points each time they make an appointment for any home service through your app, and they can use these points to get discounts on their next service. Loyalty programs, bonus points are a great way to get more customers.