Guide to Successful Mobile App Launch in 2022 and Beyond

Detailed Guide to Successful Mobile App Launch in 2022 and Beyond

Surbhi Sood
November 4, 2022
Mobile App Launch

As we speak, thousands of businesses are planning to launch a mobile app, yet only a few apps get to be on the app store. Having a brilliant mobile app idea is excellent, but the real hero (s) are those who successfully execute their vision. According to a study, only 1% of mobile app startups succeed.  

Let us explore what it takes to develop a mobile app.   

Things Successful Mobile Apps have in Common.      

Mobile apps such as Netflix, Prime Video, What’s App, Facebook, YouTube, Twitter, Spotify, and Tinder (the list can go on) are the most popular apps. But what do these mobile apps have in common? What makes all of them lovable enough to get downloaded at a mass level?  

I’ll tell you- all of them have excellent marketing strategies and a great social media presence with creative and extraordinary campaigning ideas. They are user-friendly, super easy to navigate, reliable, often upgraded, come with attractive features (swipe buttons, watch buttons), tough to crash, and some are free to use.  

Pro Tip: I suggest doing substantial research and reading as many case studies as possible. 

Step-by-step Guide to Create a Successful Mobile App (for Startups)  

Don’t Blindly Believe Your Eureka Moment   

There can be harsh criticism that you need to take on like a saint to improve your mobile app concept. Mobile app ideas can often come and go in an entrepreneur’s mind, but you must rely on something other than sudden eureka moments. Understand that your initial mobile app idea could and will need sufficient brainstorming.   

I recommend writing down your app idea, documenting it properly, and keeping extra copies of the original document.   

Push your intellectual to observe if your mobile app delivers a solution to a problem or not. If there is no positive result, work on your app idea again.   

Follow the ideate, pause, and then again ideate policy to come up with a par excellent mobile app idea.   

Be open-minded, and welcome any person who gives suggestions or feedback. Remember that there will always be a scope for improvement- even after launching the mobile app. After you finalize which app idea you’ll move ahead with-ensure you have completely understood the entire concept.   

Fulfill the Purpose of Market Research   

According to Statista, as of the second quarter of 2022, more than 3.5 million apps are available on the Google Play store. And 2.2 (approximately) million apps on the Apple app store.   

And out of these apps, only a few get hit among audiences; the rest have vanished.   

To be precise, more than 3 thousand apps are launched per day.   

The competition is never-ending; piles of mobile apps exist on Play stores. And as we know, only a few see the expected results.   

Conducting thorough market research becomes of significance to find out your mobile app’s true purpose. It is critical to see which apps are leading in your niche and where they fall short- what requirements are they unable to fill?  

Market research relies on your budget as well. To hold extensive market research, you would need to keep a sufficient amount aside. With money and resource, your market research can move ahead beyond a salient point (and you never know that point can be a game changer).   

Identify Your Target Audience   

Now, another aspect of your market research is the potential target audience.   

Ensure to get an answer to the following questions when it comes to identifying your target audience;  

Is the target audience using any other mobile app to address their issue?  

What are the demographics and psychology of the target audience- as in, what do they like?  

Is the audience familiar with the features you are planning to launch?  

It becomes significant to cater your audience to a specific niche. Otherwise, you will need to know what kind of people to direct your mobile app. For instance, if you are planning to build a food delivery app– your target audience would consist of food lovers, restaurants, eateries (small and big), distributors, etc.   

Choose an Ideal Platform   

To choose between android and iOS or both, you should consider a few factors to determine the ideal platform. The prime key lies in understanding your business idea. Comparatively, there are more android users than iPhone users. One might consider the android platform to reach a higher number of people.   

Your Mobile App Must have Compelling UI/UX   

Design is the key to approaching consumers directly. With intuitive app design, you can communicate your business core ideas or vision to your users. Plus, an effective and well-design UI/UX assists users in navigating without any hurdles. With the integration of useful UI, the loading time of a mobile app also decreases to a great capacity.   

A mobile app should be functional- we all know it is essential!  

Along with being functional, a mobile app must be easy to access, usable to as many users as possible, and must be eye-catching. Popular apps such as Netflix, Twitter, and Instagram have smooth navigation, maximum features without causing unnecessary distractions, and brilliant visuals.   

You can read about UI/UX design rules and how to use them fully via Style Guides or by working with a mobile app industry seasoned designer.   

Next Phase Product Development: Find the Right Partner   

You need a partner who’ll work on your behalf, considers your project as significant as you do, and can rely on you. Not everyone in the mobile application industry knows different development approaches, product development technology stacks, or other technical aspects. To find the right development partner, one should think straight- either this or get guidance from a mobile app development company.   

You can choose from the following:  

  • Freelancers: Nowadays, there are freelancers for every industry, whether related to digital marketing or app development. Hiring a freelancer will suit you if you are on a tight budget.   
  • In-house Development: Various app development companies have an in-house team working for them, from developers to designers- they have the whole package. However, in some cases, you may have little control over the in-house team so choose wisely.   
  • Mobile App Development Companies: This is the best option for your business if you want to develop quality app. Mobile app development companies have experienced designers and developers with years of experience- in-depth portfolios defining their work (which you can see on their website).   

Find Investors for Your Mobile App  

I recommend utilizing your savings for the mobile app development project before you start looking for investors. But for any reason, if you cannot gather the needed amount, there remains no other option.  

The next smart move would be to look for investors within your family and friends. But before asking for investment money, ensure to tell them your app idea – and get approval. You are not only after but for emotional support and motivation as well- you want people who stand by you no matter what may come!  

If none of these two options work out for you, then your next choice is crowdfunding.   

What is Crowdfunding?  

Collaborative crowdfunding is mainly done via the online method (internet) where entrepreneurs buy the equity of your venture; for instance, take reference of the hit show The Shark Tank.   

The last option would be to approach an angel investor who gives capital in exchange for ownership equity or convertible debt. You can also look for investment from venture capitalists.   

  • Create a Strategic Marketing Plan  

Marketing is necessary for any mobile app to survive the brutal competition. At best, with the integration of a strategic marketing plan, you can be sure of reaching new audiences. Getting your app to new audiences is a common goal for any business.   

You can create a buzz around your mobile app through creative and compelling marketing ideas. People love to see new content that is useful to them- so all you need to do is come up with some unique ideas that people would find helpful. You can do online research to get inspiration. Publishing regular PR and promoting the same is also a valid option.  

  • Develop a Monetization Plan   

Monetization is necessary to make a good profit out of your mobile business app. You can plan unique ways to introduce monetization to your mobile application and begin by offering free services. Make yourself aware of the pros and cons of app monetization, and then make a firm decision with every fact in mind.   

  • Build an MVP (Minimal Viable Product)  

An MVP is a fully functioning application with sufficient features to engage users. It is not a thoroughly developed product and comes with the bare minimum features that are a must for an app’s design. Launching an app can introduce the product to the users, collect feedback, and work on the drawbacks. And with the present app, you can represent it to potential investors. It is an intelligent solution that can reduce the app development process with continuous correction. You get to decide the cost of building an MVP.   

How to Make a Mobile App Successful, technically?  

Design a Compelling Mobile App  

UX/UI is a crucial element that is essential to make a good application. Without proper design, the success of an app becomes second to half. Below are some of the tips on how to design an attractive mobile app:  

Be Devoted to Designing Guidelines  

Both android and iOS come with different design guidelines, which can be challenging, but it must be addressed. For a mobile app to be accepted by more people, you need to add innovative features that are easy to understand, navigate and experience.  

The design must be Responsive   

Develop an app that can be used on different devices such as laptops, tablets, smartphones, pc, etc. You can lower app costs by integrating a responsive design. Responsive design is a blessing for users as they do not have to compromise with the app of their choice.   

Aim for Extraordinary App Design   

This may sound obvious, but not many agree that details matter greatly. We get it. A mobile app is to promote your business, but at the same, it can offer so much more. Adding elegant and tasteful animations, graphics, and sound can elevate the app experience. For instance, the Candy Crush Saga- delivers joyful sounds whenever a player reaches a new level, thus offering them a sense of self-achievement- uplifting their mood. Such little nuisances can elevate a user’s overall app usage experience.   

We have the startup app development solution.    

Cerebrum infotech provides services that can assist your business vision, from the web app, delivery apps, product development, software, and metaverse to mobile apps. Our experts can make your app idea come out as strong as it should, to discuss-contact us.   


Many people who are aware of the mobile app development process can have this question. Many factors contribute to the complexity and pricing of the app development (ranging from $40 per hour to no limit).

Below are some of the significant benefits of owing a mobile app:

Strengthen Consumer Engagement: With the help of a mobile app, you can directly communicate with your potential consumers. You can send push notifications to engage with consumers, deliver relevant information and make them aware if there is going to be any sale or offers.

Enhance the Retail Experience: Mobile applications assist business owners in delivering a quality experience to loyal consumers. Also, with a mobile app, you can grow your business digitally, thus cutting advertising costs.

Builds Brand Awareness: If you are a business owner, launch an app that establishes your reputation. People appreciate your extra effort to provide personalized services through a mobile app.

Helps You Stand Out from the Competition: Mobile apps for small businesses are considered rare. If you are a small or medium business owner, launch an app that strengthens your brand. By providing mobile app service, you will stand out from the rest of the business owners.

A mobile app is complete with features. Some of the must-have features for a mobile app are listed below;

  1. Push notifications

  2. High-quality image resolution

  3. Easy search feature

  4. Responsive app design

  5. Social media integration

  6. If you can, provide the ability to run offline

  7. User-friendly navigation

Surbhi Sood

Surbhi is a passionate writer. She has been writing for several years now and enjoys demystifying complex topics to make them understandable for a broader range of audiences.

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