Introduction to metaverse
We all know that Metaverse has been around for quiet sometime now, but it got back into our conversations when Facebook announced its rebranding to Meta, establishing a unique virtual social connectivity with the help of Metaverse.
It has been said that Meta's upcoming metaverse app will be synonymous with the metaverse concept. There is even a division of the company dedicated to the development of hardware, software, and content for augmented reality (AR) and virtual reality (VR).
Let’s understand what Metaverse means and how it will bring in a change we see in the app development industry.
What is meant by Metaverse app?
Virtual interaction is made possible through a metaverse application, which connects a network of 3D worlds together. Take a moment to imagine how life would be if you didn't have to leave your living room. That’s the metaverse for you! You must have come around Sims, think of metaverse as a refined and advanced version of that game, where you can interact with other real-world players like you.
Everything is possible in metaverse, you can work, play, shop, workout, interact with others users, & organize or attend events. The goal is to feel genuinely immersed, as if the virtual world is your real world.
The question is: is there an application for the metaverse?
Surprisingly there are a number of metaverse apps that already exist. One of the most popular app is VRChat, where users can access more than a sweeping 25,000 worlds that are created by the VRChat community. Another known name in the metaverse gaming world is Decentraland, a world-building and world exploration gaming platform. The game is equipped with a fully developed digital market space selling virtual property, clothing, avatars (users), and avatar names. When it comes to Decentraland, it is not just limited to a fully immersive gaming experience of real-world, furthermore it also showcases how the metaverse apps are creatively simple to monetize.
How can brands use the Metaverse to sell products?
Decide who your target audience is
The first thing brands should do is analyze how much time their customer community spends in the metaverse. Is there a demographic breakdown? Psychological factors, age, and trends they follow. As a result, brands are able to assess the effectiveness of their strategies.
Observe your competitors
Keep an eye on your competitors entering the market. Learn from your competitors and create a better experience for your consumers. Acquire high benchmarks by carrying inventiveness and individuality.
Prepare your grand entrance
With so many media agencies watching the space closely, it is best to plan ahead of time and focus on how your brand or product should appear or look in the metaverse. What alternate strategies and early rounds of news you could have in place to build the hype for your grand entry into the virtual space.
Metaverse uses in diverse industries:
1. Gaming industry
Metaverse technology is said to be a primary investment for the gaming industry. A single interoperable environment allows players to interact with other participants.
2. Travel and Tourism industry
One of the most forward-looking uses of Metaverse is virtual tourism. In this case, the technology allows users to travel through a virtual environment, which is helpful for people who cannot travel long distances. Travel industry experts claim that the Metaverse creates immersive digital experiences with AR and VR.
3. Education and Learning industry
In addition to its other applications, the Metaverse has the potential for education and learning. Institutions can develop e-learning apps that could facilitate better and smooth knowledge distribution without the hassle of travelling from distances. The combination of VR and Metaverse has transformed the learning experience. Intensive and high-quality knowledge resources allow students to watch live experiments.
4. Real estate industry
Realtors and clients do not have to spend time traveling to dozens of properties when they can use Metaverse property tour options. Prospective buyers can, in fact, take a Metaverse real estate tour and explore all available options in real-time.
Let’s look at a few Benefits of Metaverse Apps
1. Engaged user
Metaverse opens up a whole new world of entertainment opportunities for online users. If your company is ready to offer your subscribers a Metaverse experience, you could gain a more participatory and engaging content for your brand. You can offer your customers anything from digital products to gaming experiences to AR/VR stores.
2. Possibilities for virtual events
A live performance by your favorite artist might not be as remarkable on screen as it is in the Metaverse. You can even host virtual experiences for your consumers to give them a sense of presence in their desired location.
3. Innovative marketing
As previously stated, Metaverse has pioneered a new approach to brand storytelling in order to foster innovative consciousness and business individuality. Metaverse transforms storytelling and "story living," where the audience is no longer just a keen observer but an active participant making purchase decisions.
4. Simple transactions
Cryptocurrency and the Metaverse are inextricably linked. Today's digital world necessitates digital money, which has become even more accessible thanks to e - wallets and cryptocurrency. In the Metaverse, users do not need to link their bank accounts, and payments are only a few presses away.
How metaverse app functions?
Metaverse apps (and metaverse games in general) use blockchain technology to provide a decentralized experience that allows users to maintain a high level of anonymity. Many of these apps also incorporate cryptocurrencies, allowing for real-time trading.
Items in these metaverses are frequently structured as NFTs. As previously stated, this provides 'true' ownership and ensures that in-game items cannot be tampered with. These NFTs can also be traded in the built-in marketplaces of each metaverse, allowing users to benefit from supply and demand effects that result in value increases.
The combination of all of these concepts demonstrates that the possibilities for metaverse apps are limitless. Almost every industry, whether business, education, or gaming, can benefit from the metaverse ecosystem in some way.
Technologies Supporting Metaverse Apps
Creating the metaverse necessitates the use of a variety of technologies. All of these tools are required to provide a truly interactive virtual experience.
The blockchain and the metaverse are inextricably linked. This technology enables the platform to enforce an innovative level of security. The blockchain's encryption technology guarantees secure transactions as well.
We've already established that the metaverse is three-dimensional. As a result, specifically developed — 3D reconstruction — is required to provide a thrilling and immersive experience.
Virtual Reality (VR)
Users can access the metaverse through virtual reality. This allows the development of numerous digital realities that users can access via specialized VR devices.
Augmented Reality (AR)
Augmented reality is a technology that combines the physical world with digital visual objects. AR employs image processing techniques to recognize entities in the real world and augment them with additional elements.
The Internet of Things is a system that links physical objects to the web by using devices and sensors. When devices connect to a network, they transmit and receive data.
Artificial intelligence aids in the creation of more realistic and smart non-player characters. This technology, for example, can make NPCs delivering consistent multiple tasks or support discussions. AI can also help you create more realistic 3D avatars.
Best 5 Metaverse Apps for 2022
In RobotEra, a doxxed and KYC-verified LBank Labs project, players can also build robot companions that are fully expandable and configurable and can be traded on the open market as NFTs, while the project is also working to develop virtual and augmented reality (VR/AR) capability for the first half of the year 2023.
Battle Infinity is a cryptocurrency gaming platform with play-to-earn (P2E) battle games that allow players to earn rewards. Battle Infinity, which is hosted on the Binance Smart Chain, also provides a rich 3D world called the 'Battle Arena,' where players can discover and communicate with others.
Axie Infinity is still one of the most popular metaverse apps because players can 'breed' their Axies, increasing their chances of earning rewards. Although Axie Infinity does not yet have a mobile app, users can still access this virtual world via an Android phone's web browser.
Roblox differs from the other metaverse apps on our list in that it is not hosted on the blockchain. Roblox, on the other hand, is an online platform that enables users to generate their own games as well as interact with games created by the others.
This is a gaming ecosystem in which games are free to play and users are rewarded for their skill and engagement. In addition to gaming, users can trade NFTs and purchase mystery boxes containing randomized prizes. There's even the option to stake MBOX tokens for a high yield.
Metaverse app development is currently a promising endeavor. Many brands and businesses are already attempting to establish a presence in this popular niche and are investing heavily in it. With recent advancements in Mobile app development industry, we are sure to witness.
As the Metaverse grows in popularity, many people will see it less as the Wild West and more as a new world to explore. The next generation of the internet will be built on the old, adding interconnectedness, decentralization, and interoperability to the applications we all use today.
The possibilities with metaverse are numerous, but it is up to marketing and advertising agencies to bring in creativity and ideas. When combined with marketing savvy, it has the potential to create enriching experiences at various stages of the customer journey, from attraction to engagement to consideration and acquisition. Nonetheless, the metaverse experience will grow more interesting and engaging in the coming years. Prepare for it!
What do I need to access metaverse?
Accessing the metaverse necessitates the use of specialized hardware (phones, computers, headphones, 3D screens, gloves, and so on) as well as software. What you require is determined by what you intend to do. To play most popular VR games, for example, you'll need a VR headset and control systems.
Is it free to enter the metaverse?
You can think of the metaverse as a way to connect to the internet. As a result, the metaverse will be no freer than the internet is now. Despite the fact that no company can charge you a fee to access the metaverse, users would need some sort of internet or data connection to do so.
Is there a Metaverse app?
The Metaverse is the most convenient method for developing interactive elements. Using the Metaverse Studio, you can create experiences and then watch them come alive in the Metaverse app browser. Make interactive experiences such as games, scavenger hunts, memes, and academic experience.
Is metaverse a part of AI?
AI is a necessary technology in metaverse development not only in computer vision and natural language processing, but also in VR and augmented reality (AR).